Creator · Wellness & Travel
Making wellness feel less clinical.
I publish wellness and travel stories for an audience that wants to feel better without being lectured. Six years of daily publishing, one voice, and no borrowed aesthetics.
- 2.4Mfollowersacross Instagram & YouTube
- 180Mviewsin the last 12 months
- 42brand partnerssince 2020
Bengaluru, India
01 — On the work
I don't post to be seen. I publish to be trusted.
Six years of daily publishing across two platforms, written and shot by the same person who answers for the numbers.
Selected work
Campaigns, films and series
A sample of partnerships from the last eighteen months. Open any card for the brief, the approach and the outcome.
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02 — On the numbers
Every figure on this page is one I can source.
Screenshots, platform exports and campaign reports — shared with partners before they have to ask.
Reach
What the audience actually does
Numbers pulled from platform exports on the first of each month. Full reports are available to partners on request.
Primary platform. Daily publishing since 2020.
Press
Coverage and interviews
A selection of published work about the practice rather than the products.
- The Morning PostThe creator who made wellness unfashionableFeatureMar 2026
- Wellness WeeklyInside a six-year daily publishing disciplineInterviewJan 2026
- Urban EditionCover story: the quiet economics of a 2.4M audienceCoverDec 2025
- Travel AtlasSlow travel, honestly reportedFeatureOct 2025
- Studio JournalOn refusing to borrow an aestheticInterviewAug 2025
- The Daily BriefSix years, zero correctionsFeatureJun 2025
Partners
What brands say afterwards
“She reports her own numbers before we ask for them. That alone separates her from most of the category.”
“We benchmarked the series against our paid media on the same weekend. It won on every day of the test.”
“Briefs come back challenged. Politely, in writing, and correctly roughly every time.”
“Three years and no regulatory flag on a single health claim. That isn't luck, it's process.”
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Booking 2026 partnerships
Let's build something worth watching.
Two partnership slots remain this quarter. Send the brief, the budget range and the date you need it live — you'll get a written response either way.
Enquiries reach Aria Menon’s team directly.