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The Media Company
PUBLIC RELATIONS SERVICES & RETAINERS

Public relations services for public figures in India

Public relations for a public figure is the managed work of protecting and growing how you are perceived by the people who decide what happens to you: journalists, institutions, business partners and the public. It covers six services, and we run all six for the people we work with under three scalable retainer tiers.

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WHAT IS INCLUDED

Six capabilities. Every plan bundles them.

Six services, one team: the press, your name, daily social media, your personal brand, video, and your official website.

01

Public relations and press

We pitch journalists, set up interviews and build your name in national and regional news.

Strategic narrative positioning, journalist outreach, and verified press releases that establish you as the definitive authority in your category. Everything is approved by you in writing before it leaves our desk.

02

Protecting your name

We watch what people say about you, answer false stories with facts, and respond within the hour.

Daily mention monitoring, real-time sentiment alerts, and rapid-response statement drafting when an unverified narrative needs immediate containment. Protection is the floor of every plan, not an add-on.

03

Daily social media

We plan, write and post on every platform, in your voice, with two people checking each post.

Disciplined daily management across Instagram, LinkedIn, YouTube, X, and Facebook. Rigorous two-layer verification so nothing goes live without human review.

04

Your personal brand

Your message, your style, your speeches and your talks.

Codifying your authentic operating philosophy, core message pillars, and presentation deck into a unified brand identity that peers and institutions respect.

05

Video and photos

Reels, interviews and photography made by our own team.

Studio and on-location filming, colour grading, sound design, and teleprompter workflow across India. Paced to be watched past the first three seconds.

06

Your website and press room

A fast, secure site that people find, believe, and can use — with a press room, so journalists find what they need.

Modern, high-performance official website and digital press room with verified entity schema, instant mobile loading, domain setup, and ongoing maintenance.

WHERE TO BEGIN

Which service do you need right now?

Different moments in a public career require different starting points. Here is how we align our capabilities to your immediate position.

Situation 1

A doctor or healthcare leader

Start with:Public relations and press→Then add:Protecting your name, with NMC-compliant patient education
Situation 2

A politician or public officeholder

Start with:Daily social media→Then add:Protecting your name, with ECI-aware campaign periods
Situation 3

A founder or executive

Start with:Your personal brand→Then add:Public relations and press, in business and trade media
Situation 4

A creator, athlete, actor or celebrity

Start with:Daily social media→Then add:Video and photos, and release-window positioning
Situation 5

Anyone with a public name

Start with:Protecting your name→Then add:Always. It is the floor, not the upgrade
TIERED ENGAGEMENT

Three levels of scale. One dedicated team.

Every plan includes daily trend tracking, human editorial sign-off on every post, and strict confidentiality. Retainer scopes are customized to your public presence and confirmed during consultation.

The Media Company Essential

Essential

Foundation Presence
Custom Monthly Retainer
Tailored to your category & cadence

A consistent presence, and someone watching what is said about you.

Entry-level presence and profile monitoring for individuals establishing baseline credibility. Pricing discussed in confidential consultation.

Core Monthly Deliverables:
  • Daily Social Media: 40+ verified posts a month across Instagram, LinkedIn, X, Facebook
  • Video Production: 10 short video edits a month (Reels / Shorts) with caption scripting
  • Reputation Management: daily mention monitoring and sentiment alerts
  • Human Verification: two people checking every post before release
  • Your Official Website: landing page audit and conversion refresh
  • Direct Communication: named strategist and secure private approval channel
Deliverable Target: Foundation Visibility Scope
Best For: Emerging creators, doctors, solo founders, and rising public figures.
The Media Company Exclusive

Exclusive

Dedicated Media Desk
Bespoke Retainer
Tailored to your category & cadence

A full team, long-form production, and someone on call around the clock.

An enterprise-grade media team dedicated exclusively to you. On-location shoot crews, bespoke digital platforms, and full creative desk.

Core Monthly Deliverables:
  • Daily Social Media: 75+ verified posts a month with dedicated senior director
  • Video Production: 18+ short videos a month, long-form documentary films, and dedicated sound edit
  • On-Location Shoots: dedicated film and photography crews in Bengaluru and on-location nationwide
  • Reputation Management: 24-hour response team with prepared statements on call
  • Public Relations & Press: national and regional media positioning and crisis counsel
  • Your Official Website: bespoke custom web architecture, press room, and hardening
Deliverable Target: Category Dominance & National Profile
Best For: Politicians, celebrities, senior executives, and category-defining leaders.
FEATURE MATRIX

Compare Retainer Deliverables

Everything in clear writing before contracts are signed.

Public Relations & PressProactive press pitches & op-eds
Protecting Your NameFirst-hour response drafting
Daily Social Media60+ verified posts / month
Your Personal BrandBrand kit & thought leadership pillars
Video and Photos15 short edits + YouTube scripts
Your Official WebsiteMulti-page official website
Platforms ManagedIG, LinkedIn, X, YT, FB
Team & SupportDedicated Team (Strategist + Editor)
Commercial TermsCustom Monthly Retainer
FREQUENTLY ASKED QUESTIONS

Everything about our services & retainers

Honest answers to the questions public figures ask before engaging an agency.

What does a public relations agency do?▼

We help public figures manage how the public, the press and institutions see them. That means getting you into the right news, watching what people say about you online, writing and running your daily social media, producing your video and photos, and putting out factual answers when something goes wrong. Everything is approved by you in writing before anyone sees it.

How is public relations different from social media management?▼

Social media is one channel you control. Public relations covers every channel you do not control: newspapers, television, industry awards, crisis coverage, Google search results, Wikipedia, and what other people publish about you. Social media reaches your followers; public relations reaches the people who do not follow you yet, including institutions, regulators and journalists.

Which public relations services do you offer?▼

We offer six services under one monthly retainer: public relations and press, protecting your name (reputation management), daily social media management, personal branding, video and photo production, and your official website. You get all six in the mix your situation needs.

How much does public relations cost for a public figure in India?▼

Retainer pricing is customized to your scope, posting cadence, and studio requirements, and is discussed during a private consultation meeting or tailored proposal request. We do not sell one-off posts or piecemeal edits.

How quickly can you start?▼

We onboard a new client in three to five business days. In that time we complete your voice guide, set up the written approval process, sign mutual confidentiality agreements, and hand you a 30-day editorial calendar before anything is published.

How will I know if it's working?▼

Every month you get a plain-English report showing what was published, who saw it, which journalists covered you, how sentiment changed, and what we recommend for the next month. No vanity metrics or inflated numbers — only verifiable reach and editorial coverage.

Which plan is right for me?▼

Essential suits someone who already has a good name and wants it protected, with a steady publishing rhythm. Pro suits someone building reach, launching a venture, or running active campaigns. Exclusive suits a founder, politician, or celebrity whose public life runs full-time and needs a team behind it every day. We will tell you which one fits — including when the most focused plan is the right answer.

What is not included in our retainers?▼

We do not buy followers, engagement or reach. We do not publish paid reviews or bought testimonials. We do not run paid advertising on your behalf without written pre-approval. And we do not promise algorithmic guarantees — we promise a named team, a written plan, two people checking every post, and a response within the hour on monthly plans.

How is pricing structured for public relations retainers?▼

Retainer fees are customized based on posting cadence, video production complexity, and the breadth of press relations required. Because every public figure's exposure is distinct, fixed monthly fees are confirmed during your private consultation meeting or detailed in your tailored proposal brief.

Is GST, ad spend, or production travel extra?▼

Plan fees exclude statutory GST (18%). Digital advertising spend is paid directly by the client to advertising platforms without any agency markup. Travel for on-location filming outside Bengaluru is billed at actual cost upon prior written client approval.

What is the minimum contract commitment, and how do I cancel?▼

Standard engagements operate on a 3-month foundation period to establish editorial cadence and campaign momentum, followed by rolling monthly renewals with a 30-day written cancellation notice.

How long does onboarding take?▼

Onboarding typically takes 5 to 7 business days, during which we execute a signed confidentiality agreement, complete account security handshakes, audit historical press assets, and establish the approved voice guide and monthly editorial calendar.

Let's Design Your Retainer

Tell us about your channels, current reach, and growth goals. We'll recommend the exact retainer structure suited for your public role.

Essential: Consistent Presence
Pro: Accelerated Reach
Exclusive: Bespoke Media Desk