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The Media Company
Healthcare & Clinical Authority Desk

Public Relations & Social Media for Doctors, Surgeons & Healthcare Leaders

Patient trust is built long before a clinic appointment is booked. Our dedicated healthcare team scripts, verifies, shoots, and manages educational social media and press presence strictly aligned with medical ethics and NMC professional standards.

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Clinical Sign-Off
100%

Every script & caption reviewed and approved by you before release

Compliance Check
2-Stage

Editorial fact-check + ethical medical communication review

Time Required
60–90 min

Single monthly batch filming session at your clinic or studio

CLINICAL CREDIBILITY FIRST

What a doctor's public relations can and cannot do

When a creator makes an exaggerated claim, they lose a few followers. When a doctor or surgeon posts unverified medical advice or sensationalised hooks, it risks decades of clinical reputation and regulatory scrutiny.

The Media Company operates a dedicated Healthcare & Clinical Authority Desk. Your team researches peer-reviewed clinical context, translates complex conditions into accessible patient-education scripts, and formats every video and article so you never sound like an influencer chasing trends.

Platforms & Channels Managed for Doctors & Healthcare Leaders

YouTube

Long-Form Condition Explainers & Shorts

Instagram

Educational Reels & Myth-vs-Fact Carousels

LinkedIn

Peer Authority, Conference & Research Updates

X / Twitter

Public Health Commentary & Press Quotes

Practo, Justdial, Lybrate & Google Business Profile Monitoring

Health & National Press Bylines

SCOPE OF WORK

What Our Healthcare PR & Social Desk Handles

One dedicated team managing your educational content, studio shoots, and clinic reputation end-to-end.

01

Patient-Education Scripting & Medical Fact-Checking

3 inclusions›
  • Condition explainers, preventive care & surgical FAQ scripts
  • Pre-shoot teleprompter scripts designed for 45-minute recording blocks
  • Citations and terminology checked before your review
02

Doctor-Friendly Studio & On-Location Video Production

3 inclusions›
  • On-location shoots in Bengaluru and nationwide, or remote studio direction
  • Clean clinical lighting, crisp lapel audio & clear subtitles
  • Anatomical / educational graphics and dignified thumbnails
03

Ethical Reputation & Review Governance

3 inclusions›
  • Daily monitoring of comments, direct messages, and public review portals
  • Dignified, privacy-safe responses that never violate patient confidentiality
  • Escalation protocol for defamatory, spam, or misleading posts
04

Medical Press Positioning & Conference Visibility

3 inclusions›
  • Expert health commentary and op-ed placement in credible outlets
  • LinkedIn thought leadership for hospital leaders and department heads
  • Keynote, medical panel, and podcast preparation

Tap any card to inspect full inclusions & scope

NMC-ALIGNED WORKFLOW

How We Keep You Compliant and Save You Time

Designed for senior clinicians with 60 to 90 minutes a month to spend on media.

01 / 04
01Stage 01

Specialty & Patient-Query Audit

We map the top 50 questions patients ask in your specialty—from symptoms and surgical recovery to preventive care—and build a 90-day educational calendar.

02Stage 02

Evidence-Checked Script Batching

Our medical writers draft concise, ethical scripts. No guaranteed outcomes, no fear-mongering hooks, and no comparative solicitation.

03Stage 03

Single-Session Recording & Studio Edit

Record 10–15 short videos in a single 60 to 90-minute monthly session with our teleprompter flow. Our editors handle colour, captions, and visual callouts.

04Stage 04

Doctor Sign-Off & Daily Moderation

Nothing goes live without your explicit WhatsApp/CRM approval. Once published, our team moderates comments and routes appointment enquiries.

The Rules We Build Against

We build every doctor's retainer against the National Medical Commission's Guidelines on Ethical Advertising and Public Communication (Notification R-13014/01/2024-Ethics, in force 6 October 2026), the Indian Medical Council (Professional Conduct, Etiquette and Ethics) Regulations, 2002 (Regulations 6.1.1, 6.1.2 and 7.11), the ASCI Code, and the Digital Personal Data Protection Act, 2023. We ensure mandatory registration disclosures, written patient consent registers, zero unverified cure claims, and fixed-fee communication retainers (never commission per patient referral).

RETAINER FIT & PROOF

Recommended Structure: The Media Company Essential or Pro

Most solo specialists and clinic directors start on Essential (40+ posts/month, 10 short videos/month) or Pro (60+ posts/month, 15 short videos/month + YouTube long-form & proactive PR).

Includes dedicated account manager, medical script research, studio editing, 100% pre-publication sign-off, and legal confidentiality.

Featured Portfolio Showcase

We do not publish client names, results or screenshots without written permission. If you would like to review live healthcare work under a confidentiality agreement, we can arrange that during your consultation.

Sample Work & Case Formats
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FREQUENTLY ASKED QUESTIONS

Questions Doctors & Healthcare Leaders Ask Before Onboarding

Typically 60 to 90 minutes per month for recording, plus 10 minutes per week to approve pre-written scripts and edited videos on WhatsApp or our client portal. Our team handles all research, scripting, editing, scheduling, and moderation.

We focus strictly on patient education, disease awareness, and factual clinical information. Every post carries your medical registration details, respects patient confidentiality under the DPDP Act 2023, and requires your clinical sign-off before publication. We never use sensationalised 'miracle cure' hooks or comparative doctor rankings.

Protect Your Reputation & Command Your Digital Presence

Tell us about your public profile and strategic goals. We'll show you how our dedicated team, social strategy, and rapid response monitoring protect and grow your brand.