Public Relations & Social Media for Doctors, Surgeons & Healthcare Leaders
Patient trust is built long before a clinic appointment is booked. Our dedicated healthcare team scripts, verifies, shoots, and manages educational social media and press presence strictly aligned with medical ethics and NMC professional standards.
Every script & caption reviewed and approved by you before release
Compliance Check
2-Stage
Editorial fact-check + ethical medical communication review
Time Required
60–90 min
Single monthly batch filming session at your clinic or studio
CLINICAL CREDIBILITY FIRST
What a doctor's public relations can and cannot do
When a creator makes an exaggerated claim, they lose a few followers. When a doctor or surgeon posts unverified medical advice or sensationalised hooks, it risks decades of clinical reputation and regulatory scrutiny.
The Media Company operates a dedicated Healthcare & Clinical Authority Desk. Your team researches peer-reviewed clinical context, translates complex conditions into accessible patient-education scripts, and formats every video and article so you never sound like an influencer chasing trends.
Platforms & Channels Managed for Doctors & Healthcare Leaders
YouTube
Long-Form Condition Explainers & Shorts
Instagram
Educational Reels & Myth-vs-Fact Carousels
LinkedIn
Peer Authority, Conference & Research Updates
X / Twitter
Public Health Commentary & Press Quotes
Practo, Justdial, Lybrate & Google Business Profile Monitoring
Health & National Press Bylines
SCOPE OF WORK
What Our Healthcare PR & Social Desk Handles
One dedicated team managing your educational content, studio shoots, and clinic reputation end-to-end.
01
Patient-Education Scripting & Medical Fact-Checking
3 inclusions›
Condition explainers, preventive care & surgical FAQ scripts
Pre-shoot teleprompter scripts designed for 45-minute recording blocks
Citations and terminology checked before your review
02
Doctor-Friendly Studio & On-Location Video Production
3 inclusions›
On-location shoots in Bengaluru and nationwide, or remote studio direction
Anatomical / educational graphics and dignified thumbnails
Deliverable 03
Ethical Reputation & Review Governance
Patients read your digital footprint before booking a consultation. We monitor mentions, comments, and clinic reviews daily.
Daily monitoring of comments, direct messages, and public review portals
Dignified, privacy-safe responses that never violate patient confidentiality
Escalation protocol for defamatory, spam, or misleading posts
Deliverable 04
Medical Press Positioning & Conference Visibility
Position your practice as the trusted clinical voice when health stories break in national and regional media.
Expert health commentary and op-ed placement in credible outlets
LinkedIn thought leadership for hospital leaders and department heads
Keynote, medical panel, and podcast preparation
NMC-ALIGNED WORKFLOW
How We Keep You Compliant and Save You Time
Designed for senior clinicians with 60 to 90 minutes a month to spend on media.
01 / 04
01Stage 01
Specialty & Patient-Query Audit
We map the top 50 questions patients ask in your specialty—from symptoms and surgical recovery to preventive care—and build a 90-day educational calendar.
02Stage 02
Evidence-Checked Script Batching
Our medical writers draft concise, ethical scripts. No guaranteed outcomes, no fear-mongering hooks, and no comparative solicitation.
03Stage 03
Single-Session Recording & Studio Edit
Record 10–15 short videos in a single 60 to 90-minute monthly session with our teleprompter flow. Our editors handle colour, captions, and visual callouts.
04Stage 04
Doctor Sign-Off & Daily Moderation
Nothing goes live without your explicit WhatsApp/CRM approval. Once published, our team moderates comments and routes appointment enquiries.
01
Specialty & Patient-Query Audit
We map the top 50 questions patients ask in your specialty—from symptoms and surgical recovery to preventive care—and build a 90-day educational calendar.
02
Evidence-Checked Script Batching
Our medical writers draft concise, ethical scripts. No guaranteed outcomes, no fear-mongering hooks, and no comparative solicitation.
03
Single-Session Recording & Studio Edit
Record 10–15 short videos in a single 60 to 90-minute monthly session with our teleprompter flow. Our editors handle colour, captions, and visual callouts.
04
Doctor Sign-Off & Daily Moderation
Nothing goes live without your explicit WhatsApp/CRM approval. Once published, our team moderates comments and routes appointment enquiries.
The Rules We Build Against
We build every doctor's retainer against the National Medical Commission's Guidelines on Ethical Advertising and Public Communication (Notification R-13014/01/2024-Ethics, in force 6 October 2026), the Indian Medical Council (Professional Conduct, Etiquette and Ethics) Regulations, 2002 (Regulations 6.1.1, 6.1.2 and 7.11), the ASCI Code, and the Digital Personal Data Protection Act, 2023. We ensure mandatory registration disclosures, written patient consent registers, zero unverified cure claims, and fixed-fee communication retainers (never commission per patient referral).
RETAINER FIT & PROOF
Recommended Structure: The Media Company Essential or Pro
Most solo specialists and clinic directors start on Essential (40+ posts/month, 10 short videos/month) or Pro (60+ posts/month, 15 short videos/month + YouTube long-form & proactive PR).
Includes dedicated account manager, medical script research, studio editing, 100% pre-publication sign-off, and legal confidentiality.
Featured Portfolio Showcase
We do not publish client names, results or screenshots without written permission. If you would like to review live healthcare work under a confidentiality agreement, we can arrange that during your consultation.
Questions Doctors & Healthcare Leaders Ask Before Onboarding
Typically 60 to 90 minutes per month for recording, plus 10 minutes per week to approve pre-written scripts and edited videos on WhatsApp or our client portal. Our team handles all research, scripting, editing, scheduling, and moderation.
We focus strictly on patient education, disease awareness, and factual clinical information. Every post carries your medical registration details, respects patient confidentiality under the DPDP Act 2023, and requires your clinical sign-off before publication. We never use sensationalised 'miracle cure' hooks or comparative doctor rankings.
We establish a strict triage protocol with your clinic. Our moderators never dispense medical advice in comments or DMs; instead, we use pre-approved educational disclaimers and direct patients to your official clinic booking desk or emergency care lines.
Yes. Our team travels to your clinic in Bengaluru or across India and shoots on location with discreet lighting and audio inside your consultation room without disrupting patient flow.
We never buy, ask for or arrange reviews, and we do not write fake ones. For negative or defamatory reviews on Google, Practo, or Lybrate, we report them through platform dispute channels, reply once with a dignified, privacy-safe response under the Digital Personal Data Protection Act, 2023, and route clinical matters offline.
Protect Your Reputation & Command Your Digital Presence
Tell us about your public profile and strategic goals. We'll show you how our dedicated team, social strategy, and rapid response monitoring protect and grow your brand.