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PR INSIGHTS & REGULATORY NOTES

Public relations insights

Practical notes on reputation, disclosure and public trust for people whose public profile is part of how they earn. Written by our founder, updated as the rules change.

•6 min read•Sairab Khan

What Public Relations Actually Does for a Public Figure

Public relations for public figures means positioning, media coverage, daily content and reputation defence. Here is what a public relations agency actually does, and what it does not.

Key Takeaways
  • Public relations is a system with six parts, not a press release.
  • Positioning comes before promotion. Always.
  • A public relations agency's real output is reduced risk, not more posts.
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•7 min read•Sairab Khan

How Much Does Public Relations Cost in India in 2026?

Public relations retainers in India run from ₹1,999 to ₹25,000+ a month. Here is what actually drives the price, and what a cheap retainer leaves out.

Key Takeaways
  • The gap between a ₹2,000 and a ₹50,000 monthly retainer is scope, not quality.
  • Crisis response, in-house production and content volume are the three variables that move the price.
  • A cheap retainer usually transfers work, risk and liability back to you.
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•8 min read•Sairab Khan

Public Relations for Doctors: The NMC's 2026 Advertising Guidelines

The NMC's ethical advertising guidelines came into force on 6 October 2026. Here is what doctors and clinics can publish, what they cannot, and how to comply.

Key Takeaways
  • The NMC's Guidelines on Ethical Advertising and Public Communication took effect on 6 October 2026.
  • Every post a doctor publishes on electronic media must carry name, qualifications, registration status and registration number.
  • Patient images need specific, written, revocable consent — not a verbal yes.
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